KAJIADO JOINS THE COUNTRY IN REVITALIZING EAST AFRICAN TOURISM
Kenya’s Tourism and Wildlife Cabinet Secretary (CS), Dr. Alfred Mutua has said tourist arrivals for the entire East African region are below the potential.
Dr Mutua said arrivals will remain dismal if no tangible effort is made for a joint radical shift in marketing strategy for the East African countries.
“In the heart of Africa, where wildlife roams free and landscapes enchanting, we find ourselves facing a a challenge of declining tourist arrival numbers. Our tourism numbers are dismal, and it’s time for us to re-examine our approach, ” said the CS.
Kajiado’s CEC Member for Tourism ,Wildlife, Gender and Cooperatives, Janet Sereu, has embraced the challenge and said that Kajiado will lead in harnessing the opportunities that accrue from the local vibrant culture and wildlife treasures.
” These treasures remain hidden to the world hence its high time to unveil the wonders of East Africa to the global stage, ” said Sereu.
The CEC Member emphasized the need for Kajiado,Narok and Samburu Economic Block in coming together to rethink their tourism marketing strategies.
Ms Sereu made her remarks during the closing ceremony of the 3rd East African Regional Tourism Expo (EARTE) and the Magical Kenya Travel Expo (MKTE), at the Kenyatta International Convention Centre ( KICC).
The three counties of Kajiado, Narok and Samburu Economic Block will, going forward, be using one stand to exhibit their goods.
“We are also working together as an economic block to strengthen our relationship in working together to explore our treasures, ” said Sereu.
Sereu led the county team that included her Chief Officer, Joshua Mepukori.